A Heart of Excellence

By November 3, 2012 2 Comments

We serve a God of completion. He doesn’t leave things halfway done. He’s not a God that puts forth the bare minimum. He is a God that carries things out all the way.

This is the God we serve. This is the God we strive to display in the world. We must be people of completion.

God is a God that doesn’t do anything partially or as an after thought.

Frequently in the Christian world we create things that do not reflect this characteristic of the God we serve. We create a product, or a program, or even a relationship that is halfway done; it’s not complete; it’s not everything it can be. So, we slap the word “Christian” on it, and hope grace just fills in the gaps. If something is “Christian” then certainly it is enough.

Grace does fill in the gap when we fall short (which is often), but Jesus died not so that we could give half effort and let Him cover the rest.

Jesus died to restore us to fullness. 

At Purple Door we believe that this needs to spill into every area of who we are. We don’t want to simply accomplish a task, or check something off the to-do list. We desire to be a place that lives into the complete and full life that Jesus has to offer by being the best we can be–daily showing Jesus more clearly to all we interact with.  

-We want to fully research the property we move into before we move in so that we can most effectively engage the neighborhood and embrace the community. We want to do appropriate market research to prove we will do well at this location.

-We want to place ourselves in a healthy financial situation as an organization. We continue to diligently fundraise, and spend wisely. We

-We want to serve excellent coffee. This is why we went to coffee school. Our customers are worth an excellent product. Our employees deserved to be trained to create a product that they are proud of.

-We want to have a quality space. Our customers deserve a great atmosphere. Our employees are valuable and deserve to work in a great facility.

-We want to share our vision and story effectively. This will hopefully encourage others to live into their passions. Live fully. Care for the marginalized. Hopefully our story will inspire others to live with meaning and authenticity.

-We want to train with excellence in the realm of life skills and universal job skills. So, we are spending time with friends that know social work and other realms of psychology and sociology. We are learning from different organizations doing job training. We are reading like crazy. We want to provide job training that is lasting and effective.

-We want to build real community around our employees. Community naturally happens in coffee shops, but only to a point. We are intentionally asking people to come and join us when we are open. We are building relationships with churches and other communities that can be beneficial to Purple Door overall.


We do not want anything just randomly added or thrown in to Purple Door and what we’re about. We believe that we must intentionally add and tend to every aspect of the organization in order to truly be who we can be and believe we are supposed to be.

Setting this expectation of excellence and completion is also important as we train employees. We want them to develop in the best way that they are able, and that will not happen in an environment that is not committed to excellent and in the habit of doing things halfway. Our employees are valuable and deserving of our best effort in helping them become the best that they can be.

We know that we won’t stumble upon excellence, nor arrive there immediately. But we have a heart for excellence, because serve an excellent God. We are working to shape a culture of growth towards excellence.

The full life that Jesus offers does not just happen. It takes effort. It takes intentionality. It takes struggle. If we are seeking to be like Jesus, we have a high standard to strive for. Even when we fall short, hopefully we find ourselves striving to be like Jesus even more after we fall short. We are working to shape a culture of growth towards Jesus.

Purple Door Coffee is about rebuilding lives, but we don’t strive to just make it by. God is a God of completion–a God of excellence. He is not a God of getting by. He is a God that takes us to places we could not get to on our own. We’re thankful for the guidance He provides; the work He calls us to; and His overall provision.

We’re thankful for the way He changes lives and transforms hearts. We’re not the ones that do the transforming.

Help us continue striving towards excellence. If you have ideas on how you can help Purple Door, let us know. We can’t be excellent on our own. It takes lots of excellent people doing excellent things excellently!

Thanks for all the love and support!


  • JimJim says:

    Your name and email fields seem not to be working. Anyway when and where can I go for a cup of purple door coffee?


    • Mark Smesrud Mark Smesrud says:

      Thanks for the comment! We’ll be announcing location and official opening date as soon as possible, but we’re shooting for a early to mid-January opening date!